‘To be continued >’ took place in and around the New Art Gallery, Walsall (in the British Midlands). Dower grew up in Walsall and was aware of the music culture of the region. Bands such as Black Sabbath, Slade and UB40 had connections with the area and Dower had been in a local band himself as a teenager. Curious to know what the musical culture of the area was like in 1999, he began looking at fly-posters, asking in local record stores and reviewing the submissions to a local, yearly music festival. Choosing 3 local bands who were producing original material, he enlisted them and produced a set of billboard posters. The aim was to give them the kind of coverage normally afforded to artists with major record company backing. The 3 bands later performed at the local music festival.

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